Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor but for Search Console, plus this just builds reports and …
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Google API Doc Hints Service Areas Not A Local Ranking Factor
Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true.…
Daily Search Forum Recap: December 4, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search rankings are volatile again and heating up. Plus……
Bing Tests New Search Bar With Advanced Tools Menu
Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and gives you options to click search with your voice, search with an image and even make …
Google Search Console Performance Reports & Page Indexing Delayed Again
I know, we just reported the page indexing report within Google Search Console is very delayed, about two weeks. Well, it is still delayed two weeks, I thought it would catch up by now, but it only got three days …
Google Discover Gains AI Mode Features
Google is adding more AI features to Google Discover, specifically pushing people from articles in Google Discover into Google AI Mode. When you click on an article from Google Discover and then click on the three dots at the top …
Google Ads WhatsApp Support Notifications
Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp, at least some folks are seeing this.…
Google Search Ranking Volatility Heats Up December 3rd & 4th
I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late yesterday. The SEO community started chattering about it over the past several hours and some of the tools are showing a spike …
SaaS in AI Search: Who’s Ranking (+ How to Steal Their Spot)
AI chat is the number one source B2B buyers use to shortlist software.
Not review sites. Not vendor websites. Not salespeople. AI chat.
G2’s 2025 survey of 1,000+ decision makers found that 87% say AI tools like ChatGPT, Perplexity, and …
Daily Search Forum Recap: December 3, 2025
Here is a recap of what happened in the search forums today……
Microsoft Ad Disapprovals On Asset Level & Conversion Reporting Update
Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.…
Google Adds LLMs.txt To Search Developer Docs Portal
Google has been saying that no one uses the LLMs.txt file, that Google won’t use it, that it can be useless, and you probably should noindex it if you do use it. Well, Google itself uploaded an LLMs.txt file for …
Google Search Bar Adds Upload Image/File That Goes To AI Mode
Google is pushing even more ways directly into AI Mode from the main Google home page’s search bar. Now when you select to upload an image or file, it will take you into AI Mode by default.…
Google Ads Launches Products At This Location Link Unit
Google has launched a new link on some search / sponsored ads named “Products at this location.” Google confirmed this “relatively new feature” and can show up on listings for service businesses and other types of businesses.…
Google Ads Channel Reporting For PMax Rolling Out To Some
Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it live in their accounts for some of the campaigns they …
Our Favorite AI-Powered Semrush Features Released in 2025
Semrush rolled out its biggest wave of AI features in 2025—across SEO, content, ads, PR, and AI visibility. Here’s a closer look at the upgrades reshaping how marketers plan, optimize, and measure performance.…
LLM Seeding: An AI Search Strategy to Get Mentioned and Cited
LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start.…


