Google’s John Mueller said a spike/increase in impressions within Google Search Console does not cause any specific problems within Google Search. There are a number of posts where some users are seeing a surge in impressions within Google Search Console …
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Google Won’t Use Sitemap Files If Its Not Convinced Of New/Important Content
Google’s John Mueller said that if Google is not convinced that there are new and important content to index on your site, then it won’t use the sitemap file on your site. Just because you have a sitemap file, it …
Google Search Ranking Volatility Beginning To Cool?
Some are wondering when the Google Search ranking volatility will begin to cool down a bit. While many of the tools continue to show heated volatility over the past weeks, some are starting to show signs of cooling.…
How a 200-Person Company Competes with a $160B Giant in AI Search
At just under 200 employees, Descript is not the biggest name in video editing software.
It’s not the most robust or the most popular, either.
But it’s punching way above its weight, competing with much bigger companies (like Adobe, and …
How to Build Audience Personas for Modern Search + Template
Search has changed, and so should your audience personas.
Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels.
Knowing who they are isn’t enough anymore. You need to know how they search.
Search-focused audience personas fill gaps …
Daily Search Forum Recap: February 20, 2026
Here is a recap of what happened in the search forums today……
ChatGPT Ads From Expedia Spotted In The Wild
As you know, OpenAI said they would release ads in ChatGPT and then about ten days ago, said the ads went live for a limited number of users. Since then, we have not seen reports of anyone seeing ads in …
Google Ads Updates Budget Pacing For Ad Scheduling
Google sent out an email to some Google Ads advertisers about changes coming to Google Ads budget pacing for ad scheduling. These changes go into effect on March 1, 2026.…
Google Updated The Business Profile Review Policies
As I noted in my story yesterday about Google reviews dropping out, Google has updated the Google Business Profiles review policies, the Prohibited & restricted content section.…
Google Discourages Force Indexing Pages To Search
Google’s John Mueller said that he discourages large sites from force indexing its pages to Google Search. He said on a comment on LinkedIn, “I strongly recommend not relying on trying to force indexing.”…
Search News Buzz Video Recap: Google Volatility Heated All Week, Google Reviews Vanishing, AI Overview & AI Mode Links Updated, Google Ads News and more
For the original iTunes version, click here.
This week……
Google Sponsored Places Search Ad Unit
Google may be testing a new ad unit named Sponsored Places. I think this is new, I mean, have any of you seen this before in the search results? Instead of it saying “Sponsored results” or a local pack with …
Daily Search Forum Recap: February 19, 2026
Here is a recap of what happened in the search forums today……
Google Ads Updates Certification Process For Cryptocurrency
Google is rolling out an update for Google Ads advertisers to certify for some cryptocurrency and complex speculative financial products. This is “incrementally to all advertisers over a period of time and not all advertisers and certification applications will be …
Google Search Console Still Testing Branded Queries & Social Channels Feature
The other day, Google released the Google Search Console AI-powered configuration tool and we continued to wonder when the other features, like branded queries and the social channels would go live. Well, Google’s John Mueller confirmed Google is still testing …
Complaints Over Google Reviews Being Removed Again
There has been an uptick in complaints from businesses around Google local reviews disappearing or being removed. We had something similar last October and it was fixed in December and now I am seeing more complaints about reviews going missing.…
Google: We Do Not Have A Bad Title Algorithm Filter Of Sorts
Google’s John Mueller responded to a concern about having bad title tags and how that might impact your site in Google Search. He said on Bluesky “I don’t think our systems have a “we don’t like this one guy’s titles” …


