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Google’s May 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. It took less than 12 days to roll out, and …

Google announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a new setting to …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google May 2026 core update was super heated over the weekend……

The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. You can then click in for more detail …

Google is testing a new way to show citation link cards within AI Overviews and AI Mode. In this test, if you click on a citation bubble, Google opens a carousel at the bottom of the screen that you can …

Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead’s name, stage, date submitted, email, phone, the form contents and more.…

Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names.…

Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI Mode for healthcare a …

Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help document is new …

Google’s Doodle today is an animated Disco ball, titled “The Art of Disco.” Google wrote, “In celebration of Pride Month, today’s Doodle celebrates the art of disco by shining a light on the LGBTQ+ artists who helped create space for …