Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are a complete horror. Google questioned the need for ccTLDs for international …
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John Mueller (Personally) On If Schema Helps With LLMs & Google
John Mueller, who works on the Google Search team, responded to a question that asks, “Does extensive Schema markup actually help Large Language Models (LLMs) understand your entity better, or is it just for Google Rich Snippets?” He responded to …
Google: Why 404s Don’t Matter For SEO
Google has been saying that 404 error codes are a normal part of the web, that 404s are not a low quality signal and that they don’t use up your crawl budget. Now, John Mueller of Google explained why 404s …
Google Displays New Year’s Eve Doodle On New Year’s Day
This is weird. It is 2026, and Google.com, the Google Search home page, is still showing yesterday’s New Year’s Eve doodle of 2025 going into 2026. But it is after 7 am ET here on January 1, 2026, and on …
Google’s John Mueller Working On New Year’s Day (2026 Edition)
Just like with Christmas day every year, so to with New Year’s Day – Google’s John Mueller and often other Googlers, are out and looking to respond to some questions on Google Search and SEO. John Mueller so far posted …


