SERP stands for search engine results page and refers to the results Google shows after you run a search.…
How to Do a Competitive Analysis (+ Template)
A competitive analysis compares competitors‘ strengths, marketing tactics, and positioning against yours.…
Google Search Ranking Volatility Tools Cool Down
For the first time in forever (see what I did there?) the third-party Google Search volatility tools have cooled down to normal volatility levels. The chatter has been somewhat more typical levels over the past week, that is not to …
Daily Search Forum Recap: January 10, 2025
Here is a recap of what happened in the search forums today……
Search News Buzz Video Recap: Google Local Ranking Bug, Reddit Drops, Microsoft Fools Searchers & More SEO, PPC & Local
We had this weird Google local ranking bug that seemed to happen over last weekend but resolved itself by around Tuesday. Then, the other day, we noticed that Reddit may be seeing a decline in Google Search traffic and visibility, …
Google: URLs Don’t Need To Be Lower Case For Search
Google’s John Mueller clarified once again that your URLs do not need to be lowercase, they can be uppercase, it really doesn’t matter. But he did say, pick either lowercase or uppercase, just be consistent.…
Google Local Services Ads For Tax Specialist Drops Auto Credits & Features
Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google removed message leads, booking and all recording for the Tax …
Google Ads Updates Political Content Policy For CA Residents For Deepfakes
Google has announced it has updated its Google Ads political content policy this month for to include a form related to California restrictions. “California residents may use this form to report ads that may violate California Elections Code Division 20, …
Google Search Product Detail View Tests Share Icons
Google is testing adding a share icon to the product detail view within the search results. This comes up at the top of the panel, after you click on a product from the popular products section of the search results. …
Google Tests Super Long Cookie Notice On Home Page
Google is testing writing out a 57 words, 364 characters, notice on its home page, about its cookie usage and data usage. It is super weird to see three lines of legal text right below the Google search box on …
What is keyword analysis?
Keyword analysis is the process of analyzing the terms people use to search for things in search engines.…
What is backlink analysis?
Backlink analysis is the process of evaluating the number and quality of links that point to your website.…
What is rank tracking?
Rank tracking is the process of tracking how well your webpages rank in search engine results for keywords.…
Can I learn SEO on my own?
Yes, you can learn SEO on your own. Many successful SEOs and marketers taught themselves SEO.…
What is keyword research?
Keyword research is the process of identifying the terms your target audience uses to find what they need.…
What is on-page vs off-page SEO?
On-page SEO is about optimizing your website, while off-page SEO is about building authority externally.…
What is the process of SEO?
The process of SEO includes keyword research, on-page optimization, technical SEO, and link building.…