Category: Brian Dean – Backlinko

You’re looking at a page that should be performing better, and you want answers fast.

Maybe it’s a product page that slipped in rankings, a competitor’s post outranking yours, or a client page that isn’t converting.

You don’t need a …

Website marketing in 2026 no longer works the way it used to.

Traditionally, it meant promoting your site to attract visitors and turn them into customers.

Your website is still central. But much of the customer journey now happens beyond …

You can have an impressive website, great content, and a seamless user experience.

But you might still be invisible to search engines and AI tools.

That’s because Google and ChatGPT don’t just look at your website. They also look at …

Your brand could be ranking #1 on Google, but still be invisible to AI.

Absent from conversations your customers are having with large language models (LLMs) about your category.

Or worse, showing up inaccurately, with outdated or incorrect information that’ll …

Digital PR is the single most important strategy to win in AI search.

A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews, and forums.

In AI search, third-party …

Your content can rank on the first page of Google and still never be cited or mentioned by LLMs.

This makes sense once you understand query fan-out, a background process AI systems use to build answers.

When someone asks ChatGPT …

You can be a strong brand, publish high-quality content, and still not have topical authority.

Just look at Great Jones, a kitchenware company.

Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading sites like Vogue, the …

PR and SEO used to be separate disciplines.

Now you can’t afford to keep them siloed.

Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands …

Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture.

When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’s lost visibility. And it won’t …

SEO services have evolved significantly in recent years, driven by changes in search behavior, AI-powered results, and rising competition across industries.

To give you the most accurate picture of the industry today, we’ve combined data from multiple sources, including our …

With all of the platform changes and tech advancements, it’s easy to feel like you’re always a step behind.

Buyers can discover brands in countless ways without ever visiting their website.

Tracking and attribution are becoming murkier, which makes it …

Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out).

Google sees through both. So does ChatGPT.

But here’s what a …

AI search exists on a spectrum.

At one end: a human asks an AI a question and gets a fast, generated response.

At the other: an AI receives a goal and browses the web on a human’s behalf. It evaluates …

A user asks Gemini: “Find me a task chair under $400 with lumbar support and free shipping. Order the best one.”

The AI doesn’t open a new tab. It doesn’t ask the user to click anything. Instead, it queries product …

The marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features, from customer segmentation to campaign management.

What’s the marketing automation industry market size? What are the adoption rates of marketing automation, and what benefits …

Fintech in AI search plays by much stricter rules.

Because it’s a Your Money or Your Life category, products must clear higher verification thresholds before AI mentions you:

• Is your product legitimate?
• Are your fees and protections explicit?
• Do other

AI has changed the way people shop.

58% of consumers now use GenAI tools instead of traditional search to find products.

Imagine your customer runs a simple query in Google’s AI Mode: “Winter jackets for women.”

Instead of a long …