How to Find Competitors’ Keywords to Boost Your SEO

Finding competitor keywords is essential to building your SEO strategy. Why? Because they show what’s working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, we’ve spied on Ahrefs, Moz, and Semrush’s keywords for years—and found many…

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Google Ads For Performance Max Brand Control Adds Shopping Ads Override

Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section and reads, “Allow Shopping ads on searches that mention excluded …

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Search News Buzz Video Recap: Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads

Google has finished rolling out the December 2024 core update, it finished super fast and was incredibly volatile. The volatility started over the weekend but lasted throughout the whole update. Google then released the December 2024 spam update……

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