We knew Google’s web rendering service (WRS) does its own thing with caching but now a new post from Gary Illyes and Martin Splitt of Google said the “WRS caches everything for up to 30 days.” This is done to …

Google has a newish way to search for events in specific regions. If you do a search for events in a region, like Las Vegas, Google will then try to get you to narrow down that search by asking you …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just because you buy a generic domain……

Google’s John Mueller responded to a question on why a company is not ranking for its new brand name, saying, “Just because you call your company something doesn’t mean it’ll show up on top in search like that.”…

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also include your first-party consented, hashed customer data, and your tag-based user identifiers, Carly Boddy from Google wrote on Bluesky.…

Google is testing a new video format for some YouTube videos that provide “easy to digest” summaries of YouTube videos based on the users queries. This is a pilot that is rolling out to some searchers over the past week …

Google seems to be testing underlining the title, link and domain in the search result snippet when you hover your mouse cursor over the snippet. Generally, Google will just highlight the title link, the blue link, under the URL but …

Google’s Gemini is testing a new format for showing sources and links, a format that gives publishers and content sources more visibility in its AI answer engine. Google Gemini’s AI search results may soon show sources much more clearly, wrote …

Here is a recap of what happened in the search forums today……