Google may be testing displaying sponsored labels in different positions within the local map finder view. Some of the ads have sponsored labels on the left side, where it lists the local listings. While others don’t show the sponsored label …
Category: Marketing blogs
HARO / Connectively Platform Closing Down December 9
HARO, Help a Reporter Out, now known as the Connectively Platform is being discontinued, and shut down, on December 9th. For SEOs, it was a way to get attention and potentially links, from journalists and it is a topic we’ve …
November 2024 Google Webmaster Report
While Google has yet to confirm a Google search ranking update, we have seen tremendous volatility in the Google Search results this month. Google did however confirm it can downgrade sections of content that is starkly different from the main …
The 4 Ps of Marketing: How to Apply Them in the AI Era
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses …
Daily Search Forum Recap: November 8, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing continuous scroll again……
Search News Buzz Video Recap: Google Election Day Volatility, Helpful Content Update Status, Creators vs SEOs, AI, Ads & More
This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There is this spat going on between content creators and SEOs …
Google-Selected Canonical Showing Third-Party’s Domain Name
We have covered examples of Google selecting the wrong canonical URL from within your domain, but what about when Google shows you a domain name that is not yours? What if the Google URL inspection tool shows a domain name …
Google Local Service Ads App To Stop Working In Two Months
Google will stop supporting the Google Local Service Ads app starting on January 6, 2024. An email sent to advertisers said, “On January 6, 2025, we will be turning down the Google Local Services Ads mobile app.”…
Google Continuous Conversational Search In Google App
Google seems to be testing the ability to have a conversation with the Google Search app, where it Google Search continues to adapt and refine the search query, as you add follow up statements. It is like how Google Gemini …
Google & Bing In Dublin For IETF Event To Improve Crawling & AI Controls
Google’s Gary Illyes and John Mueller, along with Bing’s Fabrice Canel and probably other representatives from these search engines spent time in Dublin this week to attend the IETF 121 Dublin event with the goal of submitting ideas on how …
Bing AI-Powered Buying Guide
Microsoft Bing has these AI-powered buying guide that can show up at the top right section for some e-commerce related queries. Microsoft spoke about these buying guides back in June 2023 but they now seem to be rolling out more …
9 PPC Metrics to Track & How to Optimize Them
Learn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.…
AI Marketing Guide: Tools + Use Cases for Marketers
AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.…
What Is Keyword Advertising? A Guide to How It Works + Tips
Keyword advertising involves paying to display ads in search results when users search for specific terms.…
Daily Search Forum Recap: November 7, 2024
Here is a recap of what happened in the search forums today……
Google Ads Rolling Out Brand Guidelines For PMax Campaigns
Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, “advertisers can share their font and color guidelines in Performance Max, as well as provide helpful …
Google AI Overview Displayed Within People Also Ask
Google is testing showing AI Overviews and generative AI results directly in the people also ask section. People also ask generally are featured snippet powered but now Google is testing using AI Overviews instead of featured snippets.…