Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top …
Category: Marketing blogs
Google Search Snippet With Reviewed By Author Name
Google Search can show who wrote the review directly in the search results snippet. Google has this “reviewed by” rich result element next to some search results that names the author of the review.…
Google On When To Split Load Across Subdomains Or Other Domains
Google’s John Mueller was asked about when it makes sense to host images or other content on separate subdomains or domains. John said it makes sense if Google is having trouble crawling as much as it wants to crawl.…
How to Analyze a Website’s SEO: Your Step-By-Step Guide
Learn the different types of SEO analyses and find out how to improve your site’s search performance.…
How to Improve Website Performance: 9 Optimization Tips
Improve website performance by optimizing image sizes, reducing HTTP requests, limiting redirects, etc.…
5 Content Strategy Examples + How to Create Your Strategy
These content strategy examples will inspire you to create your own strategy for achieving your business goals.…
What Are Footer Links? Why They Matter + Tips
Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.…
12 Best SaaS Marketing Strategies for Business Growth
Check out the top marketing strategies to drive growth for your SaaS business in 2024.…
21 Advertising Metrics to Help You Measure Your Performance
Master the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.…
Daily Search Forum Recap: November 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google search is heating up again……
SEO KPIs: 12 KPIs for SEO to Track & Measure
Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.…
A Marketer’s Guide to Social Media Advertising Tools
Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.…
Election 2024 Google Search Ranking Update 🇺🇸
I know we are coming off a heated and very nerve-wracking election day but I am noticing some big Google Search ranking volatility kicking up in the past 24-hours. It might be from the election buzz, but I suspect it …
Report: 22% Of Sites Hit By Google’s Helpful Content Update Are Up 20%+
I’ve been wondering how the majority of sites hit by Google’s September 2023 helpful content update are doing. Glenn Gabe is tracking about 400 of them, so he provided an update saying 88 (or 22% of them) have seen a …
Google Highlights New Google Shopping With New Label
Google has been rolling out a new Google Shopping interface, we’ve covered it numerous times, and I think it is now rolled out. But Google is now promoting the new Google Shopping by placing a “new” label on the Shopping …
Google Shopping Ads With Bag Icon In Search
Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the “Shop now” text, where you can either go to the retailers site to buy or click the bag icon to …
Microsoft Advertising Updates Shopping Audience Campaigns
Microsoft announced its monthly Microsoft Advertising updates and while we covered some of these before, we did not cover the changes to Shopping Audience campaigns. Microsoft made a couple of changes to Shopping Audience campaigns.…