Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures …
Category: Marketing blogs
Daily Search Forum Recap: October 21, 2024
Here is a recap of what happened in the search forums today……
Google To Pause Ads Related To Elections After Polls Close On Nov. 5
Google will temporarily pause ads related to the US elections after the polls close on November 5th. Google said this “is a temporary measure, and we will notify advertisers when this policy is lifted.”…
Google Local Service Ads At It Again With Request Competitive Quotes
Google is at it again, double dipping on Local Service Ads clicks, by adding a “Request competitive quotes” button after you have already selected the business you want a quote from. Google is now showing you other competitive to get …
Google Generative AI Snippets Throughout Search Results
Google has been doing a lot with generative AI and I know some of you have seen featured snippets, some knowledge panels, local listings and other forms of generative AI in the search results. Here is an example of Google …
Google Search Ranking Volatility Continues October 19th & 20th
Nope, Google won’t let up with its Google Search ranking volatility. We are seeing sites that are showing better rankings one day, only to see those rankings jump back up the next day and continue to see this pattern over …
Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan
Nick Fox is now the new head of Google Search, replacing Prabhakar Raghavan who is moving into Chief Technologist role at Google. Nick Fox has been with Google since July 2003 and is someone we have quoted here for 20 …
SEO for Financial Services: What It Is & How to Do It
SEO for financial services is search engine optimization tailored to companies in the finance industry.…
Marketing Reports: Tips & Examples for Beginners
Marketing reports are data-focused documents that summarize marketing results at regular intervals.…
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.…
Daily Search Forum Recap: October 18, 2024
Here is a recap of what happened in the search forums today……
Search News Buzz Video Recap: Google Shopping Goes AI, Bing Webmaster Tools Updates & Semrush Acquires SMX & Search Engine Land
For the original iTunes version, click here. Yep, another week, more Google search ranking volatility to report on……
Google Search Tests Article List View Instead Of Carousel
Google Search is testing replacing the article carousel format with a list view format of sort. This shows the articles in two columns with a show more button, instead of a carousel of article cards you can toggle through.…
Google Tests People Also Ask More Results Centered Button
Google is testing a more results button with a bit more design, the button expands or refines your query in the people also ask section. Normally you just see a text link that says “more results” but here Google a …
Google Tests New Image Pack Design In Search
Google is testing a new image pack design that shows four images instead of three images with a more images button. This may not be a new change, it might be query dependent but it seems newish to me.…
Google Search Translate Feature Can Show Images
Google Search’s translate feature may sometimes show images that match the word or words, depending on the language you are translating from and to. So if you want to translate the word baby into Spanish or French, Google will show …
Google Local Pack Map Tests Open In Maps Button
Google is now testing an “open in maps” button in the local pack maps embed interface. That button takes you into the core Google Maps product for that Google search query.…