Google announced a bunch of new AI Search features including search ads finally rolling out to AI Overviews, the new link format rolling out, AI-organized search results, new AI shopping features, Google Lens and more.…

Microsoft is testing placing a Bing button on the Bing Search home page. This is both under the search box and then as you start to type, it is in the bottom of the expanded autocomplete drop-down box.…

Google Ads is testing variations of its Click-To WhatsApp Messages feature. This feature is only available in select regions, but it allows you to enable searchers to click on a “send message on WhatsApp” button. Google is testing various styles …

Google is reportedly testing showing Local Service Ads (LSAs) without a photo of an attorney or attornies. Instead, Google can show a photo from its business profile or law firm and not of its attornies.…

Google seems to be testing showing videos, videos from YouTube, in the image carousels within the knowledge panels. Generally, Google will only show images in this carousel but now Google is showing playable videos from YouTube.…

Here is a recap of what happened in the search forums today……

Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot. Microsoft sent a low resolution screenshot of how the ads in the Copilot results will appear.…

Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided by me from Semrush and it continues on …

Google is testing replacing the “People also search for” box with a “Search instead for” box. I think this is just a title change because the functionality looks equivalent to the previous version.…

Google’s John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era …

Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps.…

Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling ð·ï’ the web and bringing us the best search …

This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th……