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Category: Marketing blogs
Does Google Penalize AI Content? New Data Research
Google doesn’t penalize AI content—we analyzed 20,000 articles and interviewed over 700 marketers to prove it. But it’s not that simple. Explore our research to get the full picture.…
10 AI Applications for Small Businesses to Try
Discover how AI applications for your small business can transform workload, enhancing efficiency in key areas like bookkeeping, inventory management, and marketing. Explore practical solutions that simplify operations and drive growth.…
The Secrets to Facebook Ads Analytics
Facebook advertising analytics transforms chaotic data into actionable insights. Learn techniques to access metrics, identify weak points, and build competitive advantage.…
Google Adds FAQs For Site Reputation Abuse Policy Including Moving Content
Late Friday afternoon, Google quietly updated its expanded site reputation abuse policy notice with a section of 9 FAQs. This includes what happens if you try to move the content, redirect the URLs and links, and much more.…
Google Search Console Links Report With Large Change In Links?
Google Search Console may have made a big update to its link counts. I am not sure how widespread this is, and I really don’t not track the link count often. But I have reported on link counts changing here …
Watch Google CEO Sundar Pichai Interview Say Search To Profoundly Change In 2025
Google’s CEO, Sundar Pichai was interviewed by New York Times’s Andrew Ross Sorkin. In this interview they spoke about Google’s approach to AI, Sundar’s outlook for the technology, and what to expect for Google’s AI models and Search in the …
Google Search Console Legacy Tools & Reports Has Been Removed
Google Search Console has dropped a whole section on its side bar navigation. The Legacy tools and reports section has been removed from the side bar. It is unclear exactly when it was removed but it was likely removed when …
Google Showing Fewer AI Overviews In Search?
Google may have dialed back how often they show AI Overviews in Google Search, especially in some verticals like health and finance (YMYL). Ziptie, a toolset that tracks Google AI Overviews, shows that overall, Google is showing 4 percentage points …
Google Search Ranking Volatility Continues Post Core Update
The Google November 2024 core update finished on December 5th, but we have continued to see search ranking volatility after the update was finished. That ranking volatility seemed to spike more over the weekend. Did you notice any big ranking …
Click-Through Rate (CTR): How to Calculate and Improve It
Learn how to calculate click-through rate (CTR) for different channels. Get tips to improve your CTR.…
What Is the Skyscraper Technique (and Does It Work)?
The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.…
How to Write Copy that Turns Readers into Customers
Learn how to write great copy for your website, promotional emails, and other marketing materials.…
Daily Search Forum Recap: December 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google November 2024 core update is finally done rolling out after almost …
What Is a Marketing Funnel? Complete Beginner’s Guide
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and …
Cross Browser Testing: Definition and Techniques
Think of a website as a recipe for your homemade chocolate chip cookies. Cross browser testing is like trying out the recipe in several kitchens with different appliances and ingredients.…
Search News Buzz Video Recap: Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & More
Google’s November 2024 core update was finally completed this week……