A 301 redirect should be used for permanent redirects, while a 302 should be used for temporary redirects.…
Location Page SEO: How to Create Optimized Location Pages
Location page SEO is the process of optimizing location pages for keywords relevant to a local business.…
What Is Review Schema? & How to Implement It
Review schema is a data format that helps search engines understand reviews and ratings on webpages.…
What Is Information Gain in SEO & Does Google Measure It?
Information gain in SEO is a metric that Google may use to evaluate the uniqueness of your content.…
The 9 Best Review Platforms for Businesses in 2025
The best review platforms for businesses include Google, Facebook, Yelp, Tripadvisor, G2, and Trustpilot.…
How to Set Up a Local Business Listing (+ 15 Top Directories)
Learn how to set up a local business listing and the best directories to submit your business listing to.…
What Is Digital PR? + How to Run Your First Campaign
Learn what digital PR is, how it works, and how to create successful campaigns.…
Pagination and SEO: A Complete Guide to Best Practices
Pagination in SEO is splitting your content across multiple pages. It‘s good for SEO if implemented correctly.…
What Is Video Advertising? + How to Do It Effectively
Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands.…
SEO Basics: How to Do SEO for Beginners
Learn the basics of SEO—from keyword research to technical SEO—to rank higher in search results.…
21 Best Blogging Tools for Growth
Grow your blog with blogging tools like ContentShake AI, Adobe Express, Keyword Magic Tool, and Asana.…
How to Find Competitor Backlinks (+ Get Them for Your Site)
Learn how to find competitor backlinks and build better backlinks for your site using simple, proven tactics.…
How to Redirect HTTP to HTTPS (4 Methods)
Follow our simple steps to redirect HTTP to HTTPS on your site using WordPress, Windows IIS, and Apache.…
17 Marketing KPIs to Track & Improve in 2025
Learn why and how to track marketing KPIs like conversion rate, cost per lead, organic clicks, and open rate.…
What Is Duplicate Content? + How to Fix It for Better SEO
Duplicate content is identical or highly similar content that appears in more than one place online.…
SEO Plagiarism: Tools to Identify & Prevent Copycat Content
SEO plagiarism involves copying other sites’ content (intentionally or not). It can have serious consequences.…
HTTP vs. HTTPS: Explaining the Difference & How to Switch
HTTPS encrypts your site‘s data with an SSL certificate, and HTTP doesn‘t. Learn how to secure your site.…