Google announced it is testing new pre-fetching methods that increase the speed (Largest Contentful Paint – LCP) of the first two results by 67 milliseconds and for the results after those by about by 9.5 milliseconds.…

Google Search is showing a snippet that has a date in the future. Normally the snippets have dates from the past; such as this content was found by Google X days or Y hours ago. But this one is now …

Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new maximum membership duration of 540 days for customer match lists starting on April 7, 2025.…

So after Google literally paid Reddit for its content and then ranked them incredibly well in Google Search and its search features, Reddit during its earnings call blamed Google’s search algorithm for not hitting its expected user growth.…

Initially, when Yahoo Search launched AI-generated answers, they did not contain sources or links. Now it seems Yahoo is adding “Learn more” links to these AI answer boxes in Yahoo Search.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google reviews bug seems to be fixed……

Google is making more changes to the Google Publisher Center, in March Google News will fully transition to automatically generated publication pages in March.…

Microsoft has updated Bing Webmaster Tools to make selecting the date ranges a lot easier in the performance reports. Now the date selectors are very quick to select, and not deeper inside a menu option.…

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times and the deadline has been pushed off here and …

Google is testing adding filters to the latest post carousel. These filters can show recent posts, video posts, posts from Instagram, or Facebook.…

There is some chatter in the SEO community that Google Image Search may be down ranking, lowering the rankings, of AI-generated images, in favor of non-AI-generated images within the Google Image search results.…

The big Google review count bug, that we first reported on Friday and that later Google confirmed on Monday afternoon, is now being fixed. We can now see review counts climbing again and many small business owners and local SEOs …

Here is a recap of what happened in the search forums today……

Did you ever want to validate to see if Google or other search engines can see your tabbed (hidden in a tab) navigation or content? Well, John Mueller from Google listed some ideas on how to do so.…

There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which removed the method for …

Microsoft seems to be testing dropping the AI labels and other interaction features from the Bing Search AI Answers. Or maybe, Bing dropped its AI Answers for normal featured snippets – although, I doubt that.…

Google Ads is asking some advertisers to re-verify their accounts during an active email support conversion. While the support thread is going on, Google may ask you to re-verify you are who you say you are, for security purposes.…