Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. “Originality is something we’re going to be focusing on this year. That’s going to be …

Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025. Gary said, don’t do it, it …

Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring “significant scrolling” or making it hard to find the jump to recipe …

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.…

OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes the same day that Google expanded access to Gemini 2.0 to all users and where Microsoft said …

Here is a recap of what happened in the search forums today……

I am seeing a lot of renewed chatter within the SEO industry of a possible unconfirmed Google search ranking update touching down in the past 24-hours or so. The weird thing is that the tools are not really showing much …

Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more.…

Google AI Overviews are now able to show super detailed comparison within Google Search. If you search for two very specific models, Google may give you a ton of details directly in the AI Overview.…

Google / Alphabet reported its Q4 2024 earnings last night, where its ad revenue hit $72.46 billion, up 10.6% from last year’s quarter of $65.52 billion. Google’s revenue was up 12% with $96.47 billion and its profit was up 30.7% …

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI Overviews seem to …

Here is a recap of what happened in the search forums today……

Google is now testing using generative AI to write descriptions within the popular products section in Google Search. We’ve seen this with knowledge panels, local listings and many other parts of Google Search but I don’t think I’ve seen it …

Ever since we began seeing the new Yahoo Search AI features and AI Chat, we’ve been asking if they were powered by their own AI, by maybe OpenAI or maybe Microsoft Copilot. Well, it seems there is evidence that these …

If you embed resources on your pages, those embedded resources can be cached longer than other parts of the page in Google Search.…

As you know, Google updated its Search Quality Raters guidelines with 11 new pages a couple of weeks ago. But with that, Google also added the term “generative AI” to the quality raters guidelines for the first time, and it …

Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a Google rep help you set up …