The difference between SEO and SEM is that SEO drives unpaid traffic and SEM covers SEO and paid traffic.…
Category: SEMrush
Is website traffic a KPI?
Yes, website traffic is a KPI because it can reveal whether your marketing efforts are attracting an audience.…
What is a backlink in SEO?
A backlink in SEO is a link on a different website that points back to a page on your website.…
What is an example of a keyword?
A keyword is a word or phrase someone types into Google. An example of a keyword is “wedding cakes.“…
What are long-tail keywords?
Long-tail keywords are longer, specific keywords that have lower search volumes but signal clear user intent.…
What are the different types of keywords?
The different types of keywords are informational, navigational, commercial, and transactional.…
What is an SEO report?
An SEO report is a summary of a site’s search engine performance with key metrics like traffic and revenue.…
8 Best SEO Audit Tools to Boost Performance (Free & Paid)
Check out the top SEO audit tools you can use to uncover and fix your website’s SEO issues.…
What Is Website Traffic? And a Quick Guide on Tracking It
Metrics like sessions and views help you track website traffic. Here are more metrics + tools to help.…
What Is ChatGPT Search & How Does It Work?
ChatGPT search is a tool that combines the features of an AI chatbot and a web search engine like Google.…
How to Do an SEO Competitor Analysis [+ Template]
An SEO competitor analysis involves researching competitors to gather insights to improve your own SEO.…
AI Overviews: What Are They & How Do They Affect SEO?
AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.…
Navigating Travel SEO: 9 Strategies for Success
SEO in the travel industry is highly competitive. Use these strategies to rank higher and drive more traffic.…
Content Gap Analysis: A Step-by-Step Guide
A content gap analysis is the process of finding topics your website doesn‘t cover or could cover better.…
What Is Content Syndication? The Basics + How to Do It
Content syndication involves republishing content on other websites or platforms to reach a larger audience.…
What Are Referring Domains? + How They Affect SEO
Referring domains are websites that link to your website. The backlinks they provide can benefit your SEO.…
Your Guide to SEO Ranking and Ranking Factors
SEO rankings are unpaid positions in search engine results, and they‘re influenced by many ranking factors.…
