Learn how to create a marketing strategy from scratch. Perfect for small business owners and beginners.…
Internal Links: Ultimate Guide + Strategies
Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.…
10 Benefits of SEO for Your Business
The main benefit of SEO is search engine visibility, which can increase brand awareness and site traffic.…
Hreflang Attributes & Tags Explained for Beginners
Learn how to use hreflang attributes to boost your multilingual or multiregional website‘s SEO results.…
Cost Per Click: Definition, Why It Matters + How to Measure CPC
CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.…
Is SEO Dead in 2025? No, But Changes Are Coming
Yes, SEO is changing. But here’s the thing—new opportunities are emerging from these disruptions. We have the data and expert insights to back it up.…
New Year, New Target Audience: How to Reach New Audiences in 2025
Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.…
What Is Content Creation? An Overview & How to Do It Right
Content creation is the process of developing & sharing media in various formats to reach a target audience.…
What Is a 301 Redirect? + How They Affect SEO
A 301 redirect sends users and search engines from an old URL to a new one, passing on the SEO value.…
18 Eye-Catching Social Media Ad Examples to Spark Your Creativity
Looking for inspiration to make high-impact social ads? We’ve curated this list of some of our favorites that capture attention and leave an impression.…
What Is a SERP? Search Engine Results Pages Explained
SERP stands for search engine results page and refers to the results Google shows after you run a search.…
How to Do a Competitive Analysis (+ Template)
A competitive analysis compares competitors‘ strengths, marketing tactics, and positioning against yours.…
What is keyword analysis?
Keyword analysis is the process of analyzing the terms people use to search for things in search engines.…
What is backlink analysis?
Backlink analysis is the process of evaluating the number and quality of links that point to your website.…
What is rank tracking?
Rank tracking is the process of tracking how well your webpages rank in search engine results for keywords.…
Can I learn SEO on my own?
Yes, you can learn SEO on your own. Many successful SEOs and marketers taught themselves SEO.…
How do I audit my website?
You audit your website by analyzing the design, site speed, content, technical elements, and navigation.…