Keyword advertising involves paying to display ads in search results when users search for specific terms.…
Category: SEMrush
How to Analyze a Website’s SEO: Your Step-By-Step Guide
Learn the different types of SEO analyses and find out how to improve your site’s search performance.…
How to Improve Website Performance: 9 Optimization Tips
Improve website performance by optimizing image sizes, reducing HTTP requests, limiting redirects, etc.…
5 Content Strategy Examples + How to Create Your Strategy
These content strategy examples will inspire you to create your own strategy for achieving your business goals.…
What Are Footer Links? Why They Matter + Tips
Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.…
12 Best SaaS Marketing Strategies for Business Growth
Check out the top marketing strategies to drive growth for your SaaS business in 2024.…
21 Advertising Metrics to Help You Measure Your Performance
Master the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.…
SEO KPIs: 12 KPIs for SEO to Track & Measure
Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.…
A Marketer’s Guide to Social Media Advertising Tools
Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.…
The Ultimate Guide to Content Marketing Best Practices
Our content marketing best practices include defining your messaging and building a team. Discover more.…
How to Reply to Google Reviews (Tips & Examples)
Respond to Google reviews like a pro. Learn the best practices for positive and professional interactions.…
How to Post on Instagram Like a Pro (Step by Step)
Here‘s how brands and pro creators post on Instagram—and how they make their content stand out.…
What Is ChatGPT? (+ What You Can Use It For)
ChatGPT is an AI chatbot you can use to answer questions, complete tasks, write code, and create content.…
What Is Content Automation & How Can You Use It?
Content automation is using software to make your content processes more efficient and accurate.…
What Is Engagement Rate in GA4? + How to Improve It
The GA4 engagement rate metric measures the level of user interaction with your content and overall site.…
Facebook SEO: 16 Ways to Boost Your Facebook Visibility
SEO tips for Facebook include adding keywords to your name and bio, posting consistently, and more.…
How to Run Google Ads: A 10-Step Guide
Learn how to run a Google ad campaign for your business in our step-by-step guide.…