Discover the latest Google Ads statistics. Stay ahead with industry-specific data and trend forecasts.…
Category: SEMrush
Media Planning: The Art of Setting Up Winning Ad Campaigns
This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.…
How To Create a Media Plan in 10 Steps
This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.…
We Studied 200,000 AI Overviews: Here’s What We Learned
Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.…
SEO vs. PPC: Differences, Pros, Cons, & How to Choose
SEO drives traffic through organic search, whereas PPC generates traffic using different types of paid ads.…
Keyword Rankings: What They Are & How to Check Yours
A keyword ranking is a webpage’s position in standard search engine results for a given search query.…
17 Powerful Marketing Campaign Examples to Prepare for 2025
Explore these 17 handpicked marketing campaign examples to inspire you. Semrush, Crunch Fitness, Go RVing, RevGenius, and more.…
What Total Addressable Market (TAM) Is & How to Calculate It
Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.…
What Is Organic Marketing? Benefits and 5 Tactics to Use
Use these five organic marketing tactics to get long-term growth and sales without paying for ads.…
How to Improve CTR for Organic & Paid Search
Learn to improve click-through rates for both organic and paid search in our detailed guide.…
How to Optimize Your Website for SEO: A Beginner’s Guide
Learn how to boost your site’s search engine rankings in our beginner’s guide to website SEO optimization.…
Google’s Helpful Content Update & What to Do About It
Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.…
SEO for Financial Services: What It Is & How to Do It
SEO for financial services is search engine optimization tailored to companies in the finance industry.…
Marketing Reports: Tips & Examples for Beginners
Marketing reports are data-focused documents that summarize marketing results at regular intervals.…
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.…
How to Use Keywords for SEO: 7 Best Tips
Learn how to use keywords for SEO to grow organic traffic. And see where to use them for the best results.…
How to Do Market Research for a Startup: A Complete Guide
Learn how to perform market research that can ensure your startup’s success with our detailed guide.…