Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The doc said:…
SE Roundtable
Google Search Tests Vertical Search Labels In Autocomplete
Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions. When you click into the Google Search box, even before you begin typing your query, Google shows search suggestions and some of those …
SE Roundtable
Google Search Testing New Sub/Second Menu
Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is missing the bubble format that we’ve seen Google use for …
SE Roundtable
Google Ads Device Targeting Controls For Performance Max Campaigns
Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This allows you to target based on …
SEMrush
What Is a Meta Description? (+ Examples & Tips)
A meta description is what you‘re reading right now—a page description that can appear in search results.…
SEMrush
How to Create Your Buyer Personas: the What, the Why, and the How
Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.…
Brian Dean - Backlinko
How to Do Realistic SEO Forecasting Step-by-Step (+ Template)
You’re setting goals. Publishing content. Reporting on growth.
But deep down, you’re still asking: “Are we aiming too high? Too low? Are we even on track?”
That uncertainty is normal — but it’s also a signal that you need an …
Brian Dean - Backlinko
Canva User and Revenue Statistics
Substack was initially released in August 2023 as a graphic design platform.
Within its first year since release, Canva hit a milestone of 600 thousand users.
Now, over 220 million users create designs in Canva and the company hit $3 …
Brian Dean - Backlinko
Title Tags: How to Write Them (+ Steal Our Formulas)
You can create the most helpful, well-optimized content on the web.
But if you mess up the title tag, none of that will matter.
The title tag is the blue, clickable headline that shows up in search results.
It’s also …
SE Roundtable
Daily Search Forum Recap: May 14, 2025
Here is a recap of what happened in the search forums today……
SE Roundtable
Google Internal Emails On Google Marketing Live 2024 (Last Year)
Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It discussed how advertisers were not excited about PMax, there is …
SE Roundtable
Google Tests New Pagination Bar On Mobile
Google is also testing a new pagination bar with page numbers and previous and next icons, instead of the “more search results” button. Bing was recently just testing this too and now I see Google testing it.…
SE Roundtable
Bing Search APIs To Retire August 11, 2025
Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with this news.…
SE Roundtable
Google Search Console Tests Add Annotation In Performance Reports
Google is testing adding the ability for you to add your own annotations to the Google Search Console performance reports. This is one of the requests SEOs have been asking for from Google for a long time and now Google …
SE Roundtable
Google Business Profiles What’s Happening Feature
Google is rolling out a new feature for Google Business Profiles named What’s Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at the top of their Google Business Profile.…
SEMrush
16 Best Competitor Monitoring Tools & How to Use Them
Discover 16 competitor monitoring tools to help you keep tabs on your competition and outperform them.…
SEMrush
Understanding Porter’s Five Forces Model (How to Use It + Template)
Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.…
