Craig Hordlow

About 30 minutes ago, Google sent out a batch of invites to its new AI Mode. I was one who got that email but when I click on the “try now” button, it still tells me I am on the …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google spoke about when (if ever) independent sites will see their content surface …

Google would not give a specific date for when we will see independent sites to start surfacing better and higher in Google Search. As a reminder, Google wrote with the March 2025 core update, “We also continue our work to …

Google now is showing Performance Max terms in the Google Ads search terms report. Plus this report shows the new negative keywords terms that is now supported for PMax campaigns.…

On Friday, Google published its findings from its experiment of removing some EU news publishers from its search results. The results said that Google had no visible loss of search ad revenue when the news publishers were removed.…

Google Ads has confirmed that it has lost some conversion data for some advertisers who used Google Merchant Center in February. The data is not coming back, it is unrecoverable. We don’t know the exact dates, but Google did mention …

Google is testing a new feature in the AI Overviews (although, they look familiar to me for some reason). When you click or hover over on a word in the AI Overview, Google will bring up a menu to get …

A month ago, we reported that Google Business Profiles support was backlogged and delayed. Well, the delay is not getting any better. Victoria Kroll from Google posted an update on Friday afternoon in the Google Business Profiles to inform us …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……

Google confirmed that the volatility we saw prior to the core update was unrelated to this latest core update. I also posted status updates on the Google March 2025 core update. Google is testing AI Search features beyond the new …

As a reminder, the Google March 2025 core update touched down on March 13th, and as Google said, not before. And while many sites were hit super hard in the early days, the net of this update didn’t seem as …

Google Ads now lets you quickly hide all recommendations with the click of a button. Previously you had to hide each recommendation one-by-one, but now you can hide them all with one click.…

John Mueller from Google said on Bluesky that he sees some SEOs over-focusing on the tiniest SEO metrics and that they should spend their time focusing on more important things.…

About a week ago, if you searched for mortgage related math questions in Google Search, Google stopped giving you the answer. Google first introduced its mortgage calculator features a decade ago but suddenly the features disappeared last weekend.…

Google hosts events around the world for SEOs, content creators, webmasters, site owners and marketers named Google Search Central Live. They’ve been doing it for years and I’ve attended many over the years. This is the first time the event …