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Here is a recap of what happened in the search forums today……

Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.…

A new study from Ahrefs says that adding schema does not and did not boost citations on any of the AI platforms including Google (AI Overviews or AI Mode), ChatGPT and others. “Adding schema produced no major uplift in citations …

Google posted a tease for Google Marketing Live where Google Ads will be announcing new dashboards powered by Gemini. Google wrote on X, “Tired of manual reporting? Introducing Dashboards built with Gemini capabilities.”…

Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches – the search terms report now may show …

Google had yet another Search Console reporting bug, this time with the Discover performance report. Between May 7, 2026 and May 8, 2026, Google confirmed a data logging issue that can result in the report showing fewer clicks and impressions. …

Here is a recap of what happened in the search forums today……

Did you know that Bing Webmaster Tools treats http and https as the same property, it does not distinguish between http and https? This is different from Google Search Console, which lets you set up a property for each and …

Google posted an update to its Google Ads certification process for several cryptocurrencies and complex speculative financial products.…

Two months ago, Google rolled out Google Merchant Center For Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center for Agencies globally, everywhere.…

Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey, Google is always testing……

Google is testing updating the Google Discover publisher pages by adding custom links, featured posts, larger header images and sharper logos. I assume this would be managed by claiming your page?…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google officially drops support for FAQ rich results……

Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag Manager also comes with a new interface and user experience.…

Google has updated its Google Merchant Center landing page requirements help documentation to expand and offer more options for out-of-stock products. Google wants you to “ensure your landing page clearly displays product availability for online purchases.”…