Here is a recap of what happened in the search forums today…
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Google Ads New Used Since Column For PMax
Google Ads is testing adding a new column to its Performance Max reports named “Used Since.” This column is visible on the asset level and it shows the date an asset was added.
Google Merchant Center Conversational Attributes For AI-Driven Surfaces
Part of Google Marketing Live was a small note about conversational attributes, a way to add more attributes to your product feeds within Google Merchant Center that can be used “to update their product descriptions to reflect the more conversational way people search.”
Google Vastly Increases Local Pack Ads Placement
Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ads on the local pack for less than 3% of tracked keywords; now it’s up to about 22% of tracked keywords.
