Google Local Service Ads Shows Phone Number On Hover

Google Local Service Ads can now show the business’s phone number in the ad unit when you hover over your mouse cursor over the ad. It will then dynamically expand the ad to show the advertiser’s phone number.

Posted in SE Roundtable

Previous: Keyword Search Volume: What It Is & How to Find It

Next: What Is Emarketing? Exploring Types & Tactics

SE Roundtable

Google Ads Enabling Broad Match By Default For New Search Campaigns

Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is, according to Thomas Eccel, a Google Ads consultant.

SE Roundtable

Google Confirms Google Search Serving Issue

Google has confirmed a Google Search serving issue that is currently ongoing and impacting serving “some pages in some locales.” This is a large enough issue that Google posted about it on its Google Search Status Dashboard.