Google Effingo – Insane Transfer Speeds Used By Google Search

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rethinking its search stack from the ground up due to LLMs…

Recently we saw a hidden gems stores section in the Google Search results, which seemed nothing like the hidden gems algorithm from last year. And now I am seeing another variation of that just named hidden gems, under a stores search refinement.

Google is rolling out what it calls Real-Time Policy Reviews within Google Ads for Responsive Search Ads and rolling out to other campaign types later in the year. Google wrote, “this feature provides instant feedback during the ad creation process, significantly reducing the time it takes for your ads to begin serving.”