Google emailed some local businesses saying it will begin “unifying” booking on Google Business Profiles (GBP) and Local Services Ads (LSA). Google said this will create a “more seamless experience for your clients and their customers.”
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Google Search Ranking Volatility Heating Up April 23rd
I know it has been a while since I covered the Google Search ranking volatility and algorithm twitches but I am now seeing signs of the volatility heating up. These signs are mostly coming from the tools; the community seems busier with other things.
Document: Apple Maintains A Search Index Of Billions Of Websites
As part of the DOJ ruling that Google is a monopoly, the document noted that Apple has its own search index and the index size is of billions of websites. The specific number was redacted but it said, “Apple maintains an index of about X billion websites.”
Google Patent: Sending Searchers To AI-Generated Pages Over Your Site
There is a Google patent named AI-generated content page tailored to a specific user. It describes the use of AI to create custom landing pages and when a user performs a search, Google Search sends the user to the AI-generated page instead of the page on the company’s website.


