Google Search Tests Preferred Source Label?

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and require business name and logo brand assets to be linked at the campaign level rather than the asset group level.

Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, “advertisers can share their font and color guidelines in Performance Max, as well as provide helpful image reference points to generate new asset variations.”