A Marketer’s Guide to Social Media Advertising Tools

Google Ads has a new conversion goal that is in beta named “leads from messages.” Conversion goals labeled as account default will use data from all of your campaigns to improve your bid strategy and campaign performance, even if they don’t seem directly related to sales, Google says.

Google Search is testing replacing the article carousel format with a list view format of sort. This shows the articles in two columns with a show more button, instead of a carousel of article cards you can toggle through.

Microsoft has provided some new updates to Bing Webmaster Tools, including 10 months more of data for the search performance reports, an updated recommendations section, and a preview of Copilot tools coming to the toolset.