Google is testing showing real blue anchor text based hyperlinks in the AI Overviews, instead of showing that paperclip icon. This may encourage searchers to click on the links within the AI Overviews more – or maybe not – we have no data to validate this because Google won’t give it to us.
Related Posts
19 Social Media Metrics to Measure Performance
Wondering which social media metrics to track? Check out 19 essential metrics for brands and creators.
Google Tests Scrollable Search Ads Categories
Google is testing a search ad product carousel format that has these sub-categories that scroll as you swipe through the carousel of products. This format looks familiar but I cannot find any coverage of this new look, so I am covering it now.
Click-Through Rate (CTR): How to Calculate and Improve It
Learn how to calculate click-through rate (CTR) for different channels. Get tips to improve your CTR.
