On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.
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Google is testing a new feature in the AI Overviews within Google Search. There is this “highlight” button that when you click on, it lets you highlight text in the AI Overview, which then in turn gives you more AI Answers.
The 4 Ps of Marketing: How to Apply Them in the AI Era
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Absolutely. Why? Even with AI’s growing influence, the fundamental customer needs haven’t changed. People still want great products, fair prices, convenient access, and compelling reasons to buy. But here’s where it gets exciting: You can use AI to give your 4 Ps a boost. […]
Google Search Entity Trust Scores From APIVoid & ScamAdviser
Google seems to be showing trust scores for some website entities in the knowledge panel box. It can show a trust score from APIVoid and ScamAdviser. I can replicate it for some websites but not for most.


