Here is a recap of what happened in the search forums today…
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Google Review Snippets Prohibits Fake or Undisclosed Incentivized Reviews
Google updated its review snippets structured data markup guidelines on Friday to provide a pretty obvious guideline that Google felt it needed to spell out. Google wrote, “Don’t include fake or undisclosed incentivized reviews on your page or in your structured data markup.”
Google Ads Tests Third-Party Endorsement Content On Search Ads
Google is testing showing third-party endorsement content on Search ads, a Google Ads spokesperson confirmed. This “third-party endorsement content” may include content from third-party websites under the ad description, including the site’s name, logo, and a short endorsement from that site.
Navah Hopkins Is Microsoft Advertising Ads Liaison
Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, “I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!”
