Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation.21
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Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.
Google December 2025 Core Update Is Rolling Out – You Surprised?
Google officially announced the rollout of the December 2025 core update on Thursday at around 12:25 pm ET. This core update is expected to take about 3 weeks to roll out. Google said this “is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.”
Google April Post Core Update Ranking Volatility Heats Up
We are less than a week after the Google March 2025 core update finished rolling out and we are seeing some heated volatility again, maybe more heated than what we saw during the last core update.
