Gary Illyes from Google said that if a URL has a status within Google Search Console as “URL is unknown to Google” that means that URL is really unknown to Google and has zero priority within Google Search systems.
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Google To Have More Core Updates, More Often
Google held its Google Search Central Live event at its large Zurich office (where the Search Central team is based) and one of the things presented was that Google will be having more core updates, more often. So I guess instead of the three or four core updates Google announces per year, Google may have more of them per year.
Google Ads Triple Serving Ads On Same Search Results Page
Last December, Google confirmed they are testing double serving ads on the search results. Double serving ads is showing the same ad from the same advertiser more than once on the search results page. It was something against the Google Ads policy. Well, now Google is triple serving ads on the same page!
Bing Generative Search Experience Rolling Out
Microsoft announced it is now rolling out the Bing generative search experience and to more sets of informational queries. Also, Bing updated its Deep Search saying it is faster and powered by GPT-4o and some in-house distilled models.


