While this month was not as busy as last month, it was still a pretty stressful month for a lot of site owners and SEOs. I was expecting more core updates this past month, but we had none, whereas the previous report, we covered three confirmed Google updates.
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September 2025 Google Webmaster Report
We finally had a confirmed Google Search update this past month, the August 2025 spam update, which seems pretty intense and it is not done rolling out yet.
Report: ChatGPT & Perplexity Treat Structured Data As Text On A Page
To fuel the debate in the SEO world of the topic of structured data and LLMs and AI engines, we are hearing that once again, AI engines like ChatGPT and Perplexity are not using structured data in any special way.
Google Search With More AI Overviews
Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure this is no surprise to many of you, I mean, we see them so often now.
