Microsoft is testing adding a new box to the knowledge panels within Bing that show related searches. This is obviously to encourage searches to do more queries, to generate more ads and more revenue. Or maybe to help searchers find a more diverse set of topics to search for.
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Data: Google AI Overview Clicks Shifting To Shopping Search Ads
There is some new data out that shows that yes, Google’s AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a massive increase in clicks on search ads and product/shopping ads.
Bing Webmaster Tools May Support More Country Reporting
Bing may soon support more countries for the countries filter within Bing Webmaster Tools. Fabrice Canel from Microsoft wrote on X, “Well, we are now actively considering expanding this to show more individual countries.”
Google AI Overviews Add To Calendar Feature
Google is testing allowing AI Overviews to add items to your calendar with an add to calendar link on event dates. I can’t replicate this and the truth is, every time i refresh the queries I am testing on, I get a slightly different AI Overview, so who knows.
