Daily Search Forum Recap: February 19, 2025

There is a new Google ranking factor survey out for 2026. It has been a while since we had one, and it is here. This one was done by Cyrus Shepard and Dawn Shepard and posted at Zyppy. It says content relevance, backlinks, and content quality are the most important factors, according to the experts who were surveyed.

There are reports of a bug with Google Business Profiles where using the feature to invite others with owner and/or manager access is not working. Supposedly, the invite emails are either not going out at all, or they are not being delivered; either way, it is making giving access to Google Business Profiles a bit of a hassle.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google won’t be broken up, but they will have to share search data – it was a pretty big win for Google…