I am seeing the SEO community starting to chatter around a lot of Google Search ranking volatility. Keep in mind, the third-party tracking tools currently seem relatively calm. Often, I see the chatter kick in before the tools catch on but not always.
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Google: Don’t Dynamically Update Robots.txt File Multiple Times Per Day
Google’s John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control controlling. Google won’t necessarily see that you don’t want Google to crawl a page at 7am and then at 9am you do want Google to crawl that page.
Microsoft Advertising Property Center & Lodging Campaigns Expands
Microsoft announced Property Center for Microsoft Advertising’s lodging campaigns. This should make it easier for you to manage your Hotel Price Ads and Property Promotion Ads for your hotel or vacation rental property.
Report: OpenAI ChatGPT Sending 52% Less Referral Traffic (Do You See That?)
OpenAI made some updates to its ChatGPT systems, which are impacting the amount of traffic ChatGPT is sending out from its interface. Josh Blyskal from Profounds posted on LinkedIn that “ChatGPT referral traffic is down -52% since July 21st.”
