Microsoft is now showing why it selects or chooses to show a specific ad directly in the Bing search results. When you click on the arrow down by the URL of the search ad snippet, you will get window dialog that may explain why the ad was shown.
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Bing Tests Bolds Titles For Search Results & Ads
Microsoft is testing bolding the title links in the Bing search results for both the organic and paid listings. I am not sure if this was a bug or a test, but I suspect it was a test.
