Google is promoting AI Mode in its search results with a large banner ad. The banner ad says, “New! Try Al Mode. Get Al-powered responses & ask follow-ups with a new experiment. Try now…”
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Google AI Mode Based On Your Google Activity When Signed In
When you go to the Google AI Mode home screen, the quick way to do that is to go to google.com/ai. You may see a small disclaimer under the search box that says “Based on your Google activity.”
Google Ads Tests Anchor Text Hyperlinks In Ad Descriptions
Google is testing adding keyword-rich anchor text hyperlinks to the ad descriptions in the sponsored results within Google Search. Clicking on the link takes you to the same ad landing page URL as it would if you clicked on the main title link in the ad.
Google Search Ranking Volatility Spiked Thursday – May 12 & 13
Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and volatility over the past 24-hours. Some of the tools are already picking up on it but the SEO community is noticing some big movement starting on Monday, May 12th and into today, Tuesday, May 13th.


