Mike Ryan put together the single most comprehensive third-party report on Google Ads Performance Max campaigns. It is free, super detailed, easy to read and chock-full of useful information. And guess what, Google’s Ginny Marvin responded to some of the concerns in the report.
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Confirmed: Google Search Ranking Bug Impacting Large Number Of Results
This morning at 1:48 am ET, Google confirmed a Google Search ranking bug impacting a large number of the Google Search results. Google wrote, “There’s an ongoing issue with ranking in Google Search that’s affecting a large number of search results. We’ve identified the root cause and this issue is unrelated to the ongoing core update rollout.”
Google Updated Its URL Structure Best Practices For Hyphens In URLs
Google has made a minor change to its URL structure best practices for Google Search help document. Specifically, the “Use hyphens to separate words” section. The overall meaning of the section really did not change but Google did update it, so I wanted to point out the update.
Google Ad Revenue Up 8.5%, Overall Revenue Up 12%
Google reported earnings and their ad revenue is up again year-over-year, with an increase of 8.5%, and overall revenue is also up 12%. I should note, it is down from Q4 because Q4 is always Google’s best performing quarter, which is why you don’t really compare the it to the last quarter, but rather the same quarter from a year ago.


