Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified advertiser name, starting this month.
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Bing Tests Search Result Snippets Without Site Names
Microsoft is testing removing the site names from the Bing search results and instead showing only the site’s URL. Google tested this about a year ago, so I guess it makes sense for Bing to test as well.
Google Ads New Investment Strategy Recommendation Page
Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab “provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conversion value,” Google wrote.
New Google Doc On Using Google Analytics & Search Console Data Together
Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools – they measure different things in different ways.
