Daily Search Forum Recap: May 14, 2025

Google Ads seems to be rolling out a new customer match option named “enhanced matching.” Google writes this allows you to “Expand your audience reach with your consented user lists.” Google will then “match your consented users with publishers’ consented users where available.”

We covered Google testing using AI to generate snippet summaries and snippet descriptions, but all of those had a Gemini logo next to them, as to label them AI-generated. Now, Google was caught not showing the AI-label on these AI-generated descriptions in the search results.

Here is a recap of what happened in the search forums today…