Here is a recap of what happened in the search forums today…
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OpenAI Auto Enabling Creative Enhancements In ChatGPT Ads
OpenAI sent out emails to advertisers, including me, telling me they have automatically enabled creative enhancements for my ChatGPT Ads. The email says this is starting on October 30, 2026 and I can opt out of creative enhancements or change your settings at any time in Ads Manager.
Google AI Overviews With Way More External Links; Report
New data shows that Google is showing far more external links in its AI Overviews than before. A jump from close to 0% of AI Overviews containing external links to over 25% of AI Overviews containing external links.
Google Preferred Sources, Tailor Your Feed & Search Profiles Are Different
Google has two, well, maybe three, features that are being confused as one. The preferred sources, the tailor your feed and also search profiles. All kind of customize what you see across Google Search features including Google Search, AI Mode, Discover and so on. But they are all different features.
