Since Google began rolling out AI Overviews in Google Search, publishers, site owners, SEOs, etc have been posting screenshots of their Google Search Console performance reports that show how clicks from Google start to drop, where impressions stay the same or go higher.
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Google Ads To Transition Smart Campaigns To Performance Max
Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said “Performance Max provides all the same benefits of Smart campaigns and more,” in an email sent to one advertiser.
Official Google Ads Channel Reporting For Performance Max & More
In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing “‘new’¬’ channel-level’¬’ reporting’¬’ in’¬’ Performance’¬’ Max” plus, “full’¬’ search’¬’ terms’¬’ reporting’¬ and’¬’ more’¬’ detailed’¬’ asset’¬’ reporting’¬’ that’¬’ show’¬’ you’¬’ all’¬’ the’¬’ metrics’¬’ for’¬’ individual’¬’ assets.’¬”
Google Chrome Tab Transforming To Gemini With Deep Search & Create Images
Google is experimenting with the new tab view in Chrome. This view brings more Gemini features to the forefront, such as Deep Search and Create Images.
