Daily Search Forum Recap: December 7, 2020

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page. An additional ad (so, four instead of three) would appear above Google’s organic search results for what it called “highly commercial queries.” This was actually the culmination of a test that began in 2010 and ramped […]

For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries through an independent firm. The responses revealed that Customer data platforms (CDPs) have proven critical to organizational growth during demanding times, especially as we see a global tightening of the collective purse strings. In addition, brands with a CDP have been more easily able to navigate economic or industry challenges, recession-proof the organization, and unlock new opportunities by breaking down internal silos […]

Ever since Penguin 4.0, we know Google preferred to ignore bad links versus penalize those bad links. Well, that applies to other search spam as well. Google’s John Mueller said the other day on Twitter that “if we can neutralize the effect of bad links, that’s enough; there’s no need to remove the site completely from search then.”