Daily Search Forum Recap: December 4, 2020

Google is now displaying the number of days you can return a specific product at a merchant directly in the search results snippet. Google shows a short section right under the main snippet for some search results that says “30-day returns” or “15-day returns” and so on. What it looks like. Here is a screenshot that I was able to grab of this in action: How does it work. It is unclear exactly how to show this return attribute in Google Search but I suspect it […]

As an analyst, marketer, or SEO, you probably have some go-to reports you are used to looking at in Google Analytics. You may have them bookmarked or have memorized the three or four clicks you need to get the right report from Universal Analytics.  Now that it will soon become Google’s default analytics tool, let’s look at how to create three common and useful reports for SEO in Google Analytics 4. 1. Traffic acquisition report This one is quick and straightforward – only one click in […]

In 2015 Verizon bought AOL for about $4.4 billion while AOL was under Tim Armstrong’s leadership. Then in 2016, Verizon bought Yahoo for about $4.83 billion while Yahoo was under Marissa Mayer’s leadership. Now, in 2021, Verizon is selling 90% of both companies to a private equity firm for a total of $5 billion.