The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks moving further and further apart since AI Overviews has become more of the norm in the Google Search results.
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Google Ads New Used Since Column For PMax
Google Ads is testing adding a new column to its Performance Max reports named “Used Since.” This column is visible on the asset level and it shows the date an asset was added.
Google Tests Link Icon Citations For AI Overviews
Google is also testing link icons in the AI Overviews to show citations for statements generated in the AI Answer. These links, when clicked, will take you to an overlay window that shows those links in a search result format page. No, clicking the link icon will not take you directly to the source but you will see the search result snippet.
Google Local Service Ads Automated Lead Dispute System
A few weeks ago, Google announced it is doing away with how it does credits and disputes for Local Service Ads and is switching to an automated system. It seems like that system is now live, up and running.
