On Saturday, June 28th, it appears that another significant Google Search ranking update occurred, although Google has not confirmed it. There has been significant search ranking volatility and chatter within the SEO industry over the past 24 hours or so.
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66% Of SEOs Say AI Mode Won’t Replace Google Search
I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will not replace Google Search.
Google Confirms Tests Over 10 Shopping Ads In Mobile Search Interface
Google has confirmed it is testing more than 10 ads (some 18) in the Google Shopping ad box. Ginny Marvin, Google’s Ads Liaison, said “This is a small experiment exploring different configurations for shopping ads to promote greater discovery.”
New Google Ads AI Max Search Match Type
Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by “Search terms match type” you should see it.


