The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?
Related Posts
Google Merchant Center For Agencies Now Available Globally
Two months ago, Google rolled out Google Merchant Center For Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center for Agencies globally, everywhere.
Bing: Duplicate & Similar Pages Blur Signals & Weaken SEO & AI Visibility
Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer is also yes.
The Problem With unavailable_after – Google Might Not See Updated Dates
Google supports the unavailable_after meta attribute, which will tell Google not to show this page in search results after the specified date/time. The problem with this, is that if you try to change the unavailable_after date later, Google might not pick up on it because Google may not try to crawl that page before the last given date.
